McCaffery Media Group is committed to delivering professional public relations services based on our experienced industry knowledge. For 17 years we have worked hard discovering a real understanding of what it takes to stand out to the public eye. Our aim is to act as a trusted extension of our clients’ marketing and branding needs, producing results that directly and positively impact on our clients’ career and goals. McCaffery Media is also committed to providing an informal yet professional working connection that encourages and rewards creativity, insight, teamwork and enthusiasm. We are dedicated to showing our clients’ how to grow their fan base, maintain their image, and shine bright among the rest. We do not try to change our clients’ true image. We embrace who they are and what they want to accomplish. McCaffery Media helps our clients become the best that they can be in their branch of entertainment.
Celebrities, public figures, music artist, models and athletes rely on McCaffery Media Group to carefully select and maximize the right opportunities to help them build a positive public image. Managing and maintaining their image requires a combination of skills that includes an understanding of client needs, an understanding of how to create a broader profile to connect with new fans and, how to map out a career strategy for the long term. At McCaffery Media Group, we understand how to build fan followings and make sure our clients’ stories remain relevant and part of pop culture.
WHO WE ARE
McCaffery Media Group was founded in 2001 as a talent representation and online marketing/branding for actors and actresses, representing such as Krista Allen, David Spade, and Oliver Trevena. Over the past seventeen years we have grown and expanded our services. Our agency now represents both talent and brands. We specialize in helping our clients become relevant both on and offline, while connecting them to their audiences for greater levels of engagement. We harness the power of influencers, talent, content, media, brands, organizations, and technology to proactively develop the narratives that shape pop culture. We’re not just on top of what’s trending, authentic and hot right now—we create it.
WHAT WE DO
We provide our clients with insightful research and strategic communications structured around solid storytelling and a creative commitment to big ideas. Our strategies successfully engage audiences and create relevance for brands in pop culture through the media, advertisement, and influencers. Our specialty is maximizing the moment and getting placement for our clients in the owned, earned, and shared media space. Our expertise is evident in the work we do. We deliver millions of impressions year round, and brand activations with measurable impact.
BRAND PR & MARKETING
As technology and media converge, people are more connected than ever. This shift to empowerment means that brands must interact with their audiences in new ways in order to remain relevant. We believe that every engagement is an opportunity to expand on positive brand experiences that keep consumers engaged in their journey to loyalty.
We listen closely to our client’s needs in order to create a wide-reaching and effective brand marketing PR strategy. Listening and establishing a trusting relationships is part of what makes our brand marketing public relations agency so successful.
ENTERTAINMENT PR & MARKETING
Media and entertainment are at the forefront of what drives pop culture. At McCaffery Media Group, our entertainment team represents some of the industry’s biggest stars and some of the most viewed content. We are behind top web series to the hottest TV shows, and award-winning films. From established music artist to athletes, we stand behind our clients’ visions. Our entertainment PR agencies specialty is developing consumer activations and communications centered on core values that connect audiences with a brand or celebrity. Once a communications strategy is developed, we use our deep connectivity as an entertainment PR firm across industry verticals from entertainment to tech, retail and consumer to mainstream broadcast media to create relevance, engagement, passion, and attachment that translates to fandom.
The social and digital landscape is complex and ever-changing. It needs to be integrated into every element of your marketing strategy. It requires a team that is deeply rooted in expertise that is solutions-based, who can provide guidance and transparency, while being collaborative and innovative. At McCaffery Media Group, our philosophy is data-driven, consumer focused and action oriented. The work we do for our clients is grounded in a methodical approach to generate proven results.